The startup validation playbook
The validation questions most founders skip
Founders test whether people like the idea. Almost nobody tests whether the problem is expensive enough to pay for.
Why your survey data is lying to you
People are terrible at predicting their own future behavior. Here is how to test willingness to pay without asking them.
The MVP is a lie
If you are embarrassed by your first release, you launched too late. Why the classic MVP advice is broken in 2026.
Finding your wedge
You cannot boil the ocean. How to find the smallest, most desperate segment of your market and start there.
What pre-seed investors actually want
Hint: it is not your financial model. A breakdown of the three things that actually get a term sheet signed.
The Tar Pit ideas
Ideas that look like brilliant opportunities but have hidden structural flaws that kill every company that attempts them.
No-code vs Custom code in 2026
When to stitch together Zapier and Airtable, and when you actually need to pay an engineer to build it right.